Vol. 1 No. 1 (2026): Mei 2026
This journal issue features articles related to tourism, culinary experiences, customer behavior, and service innovation. The published articles discuss several topics, including the popularity effect on consumer purchase decisions in luxury hotels, Muslim-friendly culinary tourism and tourist visit intention in Petak Enam Glodok Jakarta, the influence of gastronomy on culinary tourism through the case of Nasi Jamblang in Cirebon, the role of AI chatbots in improving customer loyalty in travel agency services, and the impact of perceived risk on purchase intention among Generation Z. Overall, these articles provide insights into how tourism products, food culture, technology-based services, and consumer perceptions influence visitor behavior and purchasing decisions in the hospitality and tourism industry.
