Muslim-Friendly Culinary Tourism and Tourist Visit Intention: Evidence from Petak Enam Glodok, Jakarta
Keywords:
Halal Food Tourism, Muslim Friendly Tourism , Tourist Visit Interest, Petak Enam GlodokAbstract
Petak Enam Glodok is located in Jakarta's Chinatown, an area historically associated with Chinese culinary heritage and several non-halal dishes. The emergence of halal-oriented tenants and Muslim-friendly facilities has created an opportunity to reposition the area as an inclusive culinary destination for Muslim visitors. Purpose: This study examines the influence of halal culinary attributes on Muslim tourists' visit intention at Petak Enam Glodok by testing two dimensions: halal restaurant food attributes and halal food souvenir attributes. A quantitative cross-sectional survey was conducted with 100 Muslim domestic tourists aged 18-60 years who lived in DKI Jakarta and had visited Petak Enam for culinary purposes. Data were analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 3 Halal restaurant food attributes had a positive and significant effect on visit intention (path coefficient = 0.366, t = 2.882, p = 0.004). Halal food souvenir attributes also had a positive and significant effect on visit intention (path coefficient = 0.490, t = 3.791, p < 0.001). The model explained 50.2% of the variance in Muslim tourists' visit intention. Halal culinary attributes are significant predictors of visit intention at Petak Enam Glodok. Food souvenir attributes showed the stronger effect, indicating that portable, symbolic, and sensorial halal culinary products may strengthen destination appeal beyond on-site restaurant consumption. Destination managers should improve halal information transparency, encourage official halal certification, and maintain clear separation between halal and non-halal food-handling practices.
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